PANTONE is the most common colour referencing system in the UK and Europe. The company, produce what are called 'spot colours' to print studios. The 'spot colours' are ready mixed colours with reference codes, saving both money and time when printing. These ready mixed colours allow you too print solid colours in one single transition. This is why when we screen-print a photo we must change the image to CMYK and seperate them. CMYK, is ink being physically mixed on the paper.
Mike also spoke about how this enables you to easily use metallic inks and varnishes to your work.
This a pantones chart...
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