Sunday, 4 October 2009

Quality?

After reading the article in PRINT mag about quality selling, this got me thinking about how important it is to produce work that will sell and that quality counts.
Over summer i had briefly spoken to my friend Boyce who runs his own clothes range and he told me about how much money he'd had to spend because things were just not printed right by companies he'd asked. But as time went on Boyce printed many things traditionally... Here is a short film of promotion... 'Suffoca Wonderland'...http://suffoca.com/shop/



Therefore from this i believe that i should look into whether for the design i will be producing as a practitioner, if a digital or traditional print process would be better suited. There are many things to consider... time... money and trust within a digital company to do what you want them to do... as my friend found out.

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