Tuesday, 26 January 2010

Exhibition. Postcard.

Artist postcards.
I've tried to have a little look into how other artists and designers approach the idea of a postcard. The scale of a postcard is generically very small compared to any artwork you normally see exhibited. This idea of it being small also interfeers with how you can communicate what you want to say in such a small space. However the idea of creating something with/in such a small space also communicates the idea of it being special and unique. A postcard sometimes looks nice if you have a neat little composition of a bigger image or piece you have created. This is what I have tried to achieve through my wall piece and postcard being mirror images of each other. Also in museums this is the general set out of work. The proper artwork you see throughout the exhibition and then postcards are sold as a reminder of the experience your audience had with your work.

Below is a photo from The Royal College of Arts. The photo shows a woman looking at the postcards on display prior to the Secret Sale at the college. The 2,700 art postcards are being sold for £40 each, the buyers unaware which artist has produced the work. The artists who had submitted postcards include, Tracey Emin, Yoko Ono, Anish Kapoor, David Bailey, Grayson Perry as well as young art students.

These are the final laser cut postcards that I created. Before I went, I was unsure of what colour I wanted it to be. I was stuck between white and black, but when I was there I had some grey and also some veneer left over and tried them. The veneer looks really special, but unfortunately, because it's so small and delicate it has broken so I had to mount it on some black card to keep it together.

My Audience.
My book isn't very long and I've really enjoyed the subject of 'a collection of parts to make an object'. Therefore I wanted my post card and wall piece to be pretty literally showing this idea of 'parts' that will eventually come together to make an object. Something I have enjoyed is looking at air-fix kits and I think that they complement my idea of collections super well. I also think that the shape/s of them are really amazing and nice to look at. The idea that they are enclosed in a frame also communicates the importance of 'parts' to make an object. A frame, or when you frame something, gives a piece of work/image a special quality and importance. Thats why the frame that holds the pieces/'parts' was important in what my wall piece and postcard was and communicates.

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